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Clients and Testimonials

"The pleasure of working with Karl Hofman is his people skills and the feeling that he gets in his photography. Photography is a creative process that can be mastered and be technically perfect but Karl adds a new dimension with an element of emotion that very few photographers can capture. I've had the pleasure of working with Karl on many accounts for many years, from Australia Post, Environment Protection Authority, NIB Health Funds, NSW Health and too many more to mention. I know Karl first and foremost as a great photographer and secondly as a good friend. Isn't that how things should work! Great relationship, great results."

Kent Woodcock
Kent Woodcock Creative

"I have known Karl Hofman for nearly 15 years and on many occasions contracted him to undertake photographic work for the Companies I have been managing. His photography has always been of exceptional quality, and I have been particularly impressed by his ability not only to understand the brief, but also to translate it into the living images that enhance the image of the business and the attractiveness of it's market position and product."

Earle K. Lehmann
General Manager
Residential Lifestyle Services

"over the last 15 years I have worked with Karl Hofman on a broad range of photographic projects. It is always a pleasure to work with someone who will give 100% to every task. Karl has the capacity to work in varying environments and relates well to clients at al levels. His photographic credentials are unquestionable."

Andrew Robertson
Heat Marketing

"Karl Hofman is the first person I call when Macquarie Generation requires quality photography. HIs understanding of our requirements and the many environments in which we operate to produce electricity guarantees first class results.

Jim Devine
Public Affairs Manager
Macquarie Generation

"I have commissioned Karl Hofman on many occasions over the past 15 years, either directly or indirectly through Advertising Agencies conducting photo shoots of our Coal Mining Operations for Company Sales Brochures and Visual Presentations for product promotions in Japan, Korea and other overseas markets.

During this time I have gathered a great deal of respect for Karl's unique photographic ability to truly capture the exact meaning, message or illustration of a particular aspect of the coal mining operation sought out for emphasis.

His particular skill of maximising the total "effect" has been a consistent point of praise by my Superiors, as well as the Art Directors coordinating our Sales brochures and Presentations.

His dedication to ensuring that I was always satisfied with the end product has had Karl return to site on a number of occasions for re-shooting until every-one is happy. He truly is a perfectionist and this ultimately benefits the customer in terms of maximising the impact of his product advertising and or promotion.

As such, I have no hesitancy in recommending Karl Hofman to any prospective client and invite them to call if there are any further enquiries."

David West
Business Development Manager
Peabody Resources LImited

"A photographer needs to be artistic, practical, accurate, technically competent, accommodating, reliable.

To me and our business Karl has been al of these things, our many State and National SPASA awards are testament to this.

Karl is simply one of the best."

Warren Druhan
Compass Pools